During the Superbowl XVII, I noticed something ironic about the timing of the game and the song selection. Maybe someone will agree with me and then it will be proven the opposite of irony. At any rate, here's what I found. At around 1:21 down to the end of the game, Bush's song "Machine Head" started to play. Before I get to my point, let me just say that the first few seconds of the song would be used as motivation to start working out or something of the sort. The sound just gets you going. Furthering my point, the introduction of the song sans the lyrics lasts for 37 seconds. Here's where my psychological mind-set kicked in and I realized what the lyrics were saying and oddly enough, how much time was on the clock. "Breathe in, breathe out, breathe in, breathe out, breathe in" are the first words of the song, and then slowly, the song fades out while the game starts up again. The timing of the game and the obvious lyrics that were played leaves me in awe. I could not be more proud of the person who chose to play the song at that time during the game than I am of a prodigy child. There are times in my life and I'm sure in yours, when the lyrics that you hear speak to you. Yes, this was one of those times. It was all too perfect because at that point, there was 1:21 left on the clock everyone watching is freaking out. The Patriots, if champions, would become the second team in NFL history to have a perfect season on top of winning the superbowl and the Giants hadn't won since 1991. Needless to say, this game was full of intensity concerning who wins and who loses. Oh, and I love the song, "Machine Head."
Sunday, February 3, 2008
Superbowl XVII Advertisements.
"Here's a guy living the dream. He didn't HAVE a dream until I told him to dream it." This funny line comes from the NFL advertisement co-starring Chester Pitts and Ephraim Salaam in this year's Superbowl (XVII). This was one of the funnier advertisements which aired this year. Kia, Tide, Bud Light, PLANTER'S Nuts, CareerBuilder.com, ETrade.com were a few other creative advertisements. Of course, there were the advertisements for Fox and and (pre-back to the game snap shot commercials) that were necessary to pay for the game to be on, but even they were more interesting than most of the ads this year. The Hybrid car advertisement reminds me of a joke that comedian Lewis Black does a bit on. "Three rabbits were sitting on a log and one goes home and hangs himself...buy a bike." Oddly enough, he was just as annoyed with the lack of clarity that Superbowl ads have as I am. They just don't seem to make sense! Is it about depression? No! It's about a car. A car that nobody thought would ever be created.
I am only 21 and have not watched more than about three Superbowls because I was never interested until recently, but I can tell that since the first season that I actually took the time to view the multi-billion dollar-made advertisements, they seem to lack talent and overall thought, which, in come cases can be misconstrued for cleverness. Bud Light and its dull-witted attempt at copying the Wendy's commercial with the fire coming out of his mouth was one of the more creative ads. Then again, I don't think it's technically called "creative" if you didn't actually create the idea. PLANTER'S had a very cute message: if you eat PLANTER'S nuts, no matter how unattractive you are, guys will break their necks to look at you; unibrow and all.
The one aspect of the advertisements this year that truly bothered me was that they weren't all new! I was shocked. Maybe I missed the concept that the Superbowl advertisements are not always new, but I thought that was the whole idea of telling everyone to "Shhhh!" as soon as the advertisements came on was because they were all created in order to grab your attention!
Kia and Tide take the cake for innovative and creative work for this year's Superbowl advertisement. With gas prices reaching the equivalent to the fare of a round trip ticket from New York to Italy these days, KIA got their point across in a very subtle and humorous way. Gas station attendants were running after this car with the nossel in hand and yet, the car was still running. I think the most intelligent part about it was that it took place in the desert. Tide had a very clever approach at catching the viewer's attention: "Don't do this!" It was humorous and something everyone has to go through at least once in their lives- a job interview with clean, UNdistracting clothes.
[Click "Watch the TV ad" and press "Play"]
http://mytalkingstain.com/
I found the "cheese and wine" advertisement for Bud Light to be clever and almost familiar to me. It was what any guy attending a cheese and wine party would fantasize about. He walked into the kitchen to drop off the "cheese" and ironically isn't the only guy who had the idea. Every guy there has a secret compartment for guy's night in their "gift." It was cute. Oh yeah, and manly.
As someone at the party I was at commented on, the singled out Victoria's Secret commercial was just a reminder "to not forget to have sex after the superbowl game is over." It was bad ad placement. At that point, I was more in favor for the poorly porn-shot GoDaddy.com advertisement. Yes, I would have rather seen skanky girls in their skin-tight tank tops than a semi-classy woman posing in her sexy panties in the middle of the superbowl. Once again, bad ad placement.
Oddly enough, I believe only ten advertisements used celebrity status to boost their memorabilia. ONLY ten out of 62. To be honest, I was quite impressed and also, a bit disappointed- if that even makes sense.
At either a fast or slow rate, that's my opinion of the Superbowl XVII ads. Thanks for checking it out. Feel free to comment!
For your entertainment (and to cover myself for copyright laws and such)
*First referred advertisement: http://sports.aol.com/nfl/superbowlads
*Wine and Cheese: http://superbowl.devlib.org/ads/2008-superbowl/budweiser/budlight-2008-wine-and-cheese/details/
I am only 21 and have not watched more than about three Superbowls because I was never interested until recently, but I can tell that since the first season that I actually took the time to view the multi-billion dollar-made advertisements, they seem to lack talent and overall thought, which, in come cases can be misconstrued for cleverness. Bud Light and its dull-witted attempt at copying the Wendy's commercial with the fire coming out of his mouth was one of the more creative ads. Then again, I don't think it's technically called "creative" if you didn't actually create the idea. PLANTER'S had a very cute message: if you eat PLANTER'S nuts, no matter how unattractive you are, guys will break their necks to look at you; unibrow and all.
The one aspect of the advertisements this year that truly bothered me was that they weren't all new! I was shocked. Maybe I missed the concept that the Superbowl advertisements are not always new, but I thought that was the whole idea of telling everyone to "Shhhh!" as soon as the advertisements came on was because they were all created in order to grab your attention!
Kia and Tide take the cake for innovative and creative work for this year's Superbowl advertisement. With gas prices reaching the equivalent to the fare of a round trip ticket from New York to Italy these days, KIA got their point across in a very subtle and humorous way. Gas station attendants were running after this car with the nossel in hand and yet, the car was still running. I think the most intelligent part about it was that it took place in the desert. Tide had a very clever approach at catching the viewer's attention: "Don't do this!" It was humorous and something everyone has to go through at least once in their lives- a job interview with clean, UNdistracting clothes.
[Click "Watch the TV ad" and press "Play"]
http://mytalkingstain.com/
I found the "cheese and wine" advertisement for Bud Light to be clever and almost familiar to me. It was what any guy attending a cheese and wine party would fantasize about. He walked into the kitchen to drop off the "cheese" and ironically isn't the only guy who had the idea. Every guy there has a secret compartment for guy's night in their "gift." It was cute. Oh yeah, and manly.
As someone at the party I was at commented on, the singled out Victoria's Secret commercial was just a reminder "to not forget to have sex after the superbowl game is over." It was bad ad placement. At that point, I was more in favor for the poorly porn-shot GoDaddy.com advertisement. Yes, I would have rather seen skanky girls in their skin-tight tank tops than a semi-classy woman posing in her sexy panties in the middle of the superbowl. Once again, bad ad placement.
Oddly enough, I believe only ten advertisements used celebrity status to boost their memorabilia. ONLY ten out of 62. To be honest, I was quite impressed and also, a bit disappointed- if that even makes sense.
At either a fast or slow rate, that's my opinion of the Superbowl XVII ads. Thanks for checking it out. Feel free to comment!
For your entertainment (and to cover myself for copyright laws and such)
*First referred advertisement: http://sports.aol.com/nfl/superbowlads
*Wine and Cheese: http://superbowl.devlib.org/ads/2008-superbowl/budweiser/budlight-2008-wine-and-cheese/details/
Evolution of Dance
Most of you have probably seen this movie before, and you either think that the dancer is talented/funny or you've seen it once and you think it's a waste of time.
Whatever the case may be, Judson Laipply is basically an "inspirational comedian". He's a motivational speaker and a comedian, which brought his dancing talent and his comedy act together to create what is known as "The Evolution of Dance." He worked on it for a year as he explains in this:
How do I feel about this whole dance session? I love it. It's quirky, it's fun and the guy has talent. He's an entertaining guy, and it just goes to show that even if you look funny doing something you love to do (inspire others via pop culture) you will most assuredly have a following. I love comedy and I am inspired by comedians who use pop culture/current events to relate with the audience. Why do I feel this way? If you want to reach someone, you have to know who they are: what they like and dislike, what makes them tick. Judson Laipply did research on the dance moves from the time of Elvis Presley to N'Sync. In my opinion, he met my "needs" when speaking about pop culture dance and he made me laugh.
What did you think?
Whatever the case may be, Judson Laipply is basically an "inspirational comedian". He's a motivational speaker and a comedian, which brought his dancing talent and his comedy act together to create what is known as "The Evolution of Dance." He worked on it for a year as he explains in this:
How do I feel about this whole dance session? I love it. It's quirky, it's fun and the guy has talent. He's an entertaining guy, and it just goes to show that even if you look funny doing something you love to do (inspire others via pop culture) you will most assuredly have a following. I love comedy and I am inspired by comedians who use pop culture/current events to relate with the audience. Why do I feel this way? If you want to reach someone, you have to know who they are: what they like and dislike, what makes them tick. Judson Laipply did research on the dance moves from the time of Elvis Presley to N'Sync. In my opinion, he met my "needs" when speaking about pop culture dance and he made me laugh.
What did you think?
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