"Here's a guy living the dream. He didn't HAVE a dream until I told him to dream it." This funny line comes from the NFL advertisement co-starring Chester Pitts and Ephraim Salaam in this year's Superbowl (XVII). This was one of the funnier advertisements which aired this year. Kia, Tide, Bud Light, PLANTER'S Nuts, CareerBuilder.com, ETrade.com were a few other creative advertisements. Of course, there were the advertisements for Fox and and (pre-back to the game snap shot commercials) that were necessary to pay for the game to be on, but even they were more interesting than most of the ads this year. The Hybrid car advertisement reminds me of a joke that comedian Lewis Black does a bit on. "Three rabbits were sitting on a log and one goes home and hangs himself...buy a bike." Oddly enough, he was just as annoyed with the lack of clarity that Superbowl ads have as I am. They just don't seem to make sense! Is it about depression? No! It's about a car. A car that nobody thought would ever be created.
I am only 21 and have not watched more than about three Superbowls because I was never interested until recently, but I can tell that since the first season that I actually took the time to view the multi-billion dollar-made advertisements, they seem to lack talent and overall thought, which, in come cases can be misconstrued for cleverness. Bud Light and its dull-witted attempt at copying the Wendy's commercial with the fire coming out of his mouth was one of the more creative ads. Then again, I don't think it's technically called "creative" if you didn't actually create the idea. PLANTER'S had a very cute message: if you eat PLANTER'S nuts, no matter how unattractive you are, guys will break their necks to look at you; unibrow and all.
The one aspect of the advertisements this year that truly bothered me was that they weren't all new! I was shocked. Maybe I missed the concept that the Superbowl advertisements are not always new, but I thought that was the whole idea of telling everyone to "Shhhh!" as soon as the advertisements came on was because they were all created in order to grab your attention!
Kia and Tide take the cake for innovative and creative work for this year's Superbowl advertisement. With gas prices reaching the equivalent to the fare of a round trip ticket from New York to Italy these days, KIA got their point across in a very subtle and humorous way. Gas station attendants were running after this car with the nossel in hand and yet, the car was still running. I think the most intelligent part about it was that it took place in the desert. Tide had a very clever approach at catching the viewer's attention: "Don't do this!" It was humorous and something everyone has to go through at least once in their lives- a job interview with clean, UNdistracting clothes.
[Click "Watch the TV ad" and press "Play"]
http://mytalkingstain.com/
I found the "cheese and wine" advertisement for Bud Light to be clever and almost familiar to me. It was what any guy attending a cheese and wine party would fantasize about. He walked into the kitchen to drop off the "cheese" and ironically isn't the only guy who had the idea. Every guy there has a secret compartment for guy's night in their "gift." It was cute. Oh yeah, and manly.
As someone at the party I was at commented on, the singled out Victoria's Secret commercial was just a reminder "to not forget to have sex after the superbowl game is over." It was bad ad placement. At that point, I was more in favor for the poorly porn-shot GoDaddy.com advertisement. Yes, I would have rather seen skanky girls in their skin-tight tank tops than a semi-classy woman posing in her sexy panties in the middle of the superbowl. Once again, bad ad placement.
Oddly enough, I believe only ten advertisements used celebrity status to boost their memorabilia. ONLY ten out of 62. To be honest, I was quite impressed and also, a bit disappointed- if that even makes sense.
At either a fast or slow rate, that's my opinion of the Superbowl XVII ads. Thanks for checking it out. Feel free to comment!
For your entertainment (and to cover myself for copyright laws and such)
*First referred advertisement: http://sports.aol.com/nfl/superbowlads
*Wine and Cheese: http://superbowl.devlib.org/ads/2008-superbowl/budweiser/budlight-2008-wine-and-cheese/details/
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